V1 Questions — Aviation Education Instagram Case Study
A growing aviation education platform supporting pilots with B737 type-rating revision and engaging aviation content.
Objective
Build brand awareness, establish a recognisable social identity and grow an engaged audience around educational aviation content.
How the growth was built
- Consistent branded educational content
- Recurring content series and chapter launches
- Interactive, high-frequency Instagram Stories
- Product-led posts supporting the V1 platform
- Ongoing optimisation using performance data
88-day performance (9 June – 5 September 2026)
Growth was supported by repeatable content performance, not a single isolated post. Educational, product and chapter-launch content repeatedly reached around 1,000–1,400 views, while Stories became a major part of the account's content system.
Follower growth over the 88-day period
Approximate weekly growth trend, 9 June – 31 August 2026. Hover any point for the exact count.
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Content types
Four recurring content types kept the feed varied while staying on-brand. Swipe or click through, then click any post to see it full-size.
55K Story views across the 88-day period
Recurring formats build familiarity, encourage interaction and keep the brand visible between feed posts.
“Lottie took our Instagram from a standing start to over 1,000 engaged followers in three months — and she did it without ever feeling like we were just posting for the sake of it. Every piece of content had a clear purpose, from our educational series to the Stories campaigns, and she backed it all up with real data on what was working. Genuinely one of the easiest, most professional people I've worked with.”— V1 Questions
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